Building a Promotion Business
Site identification, planning consultants and repeat landowners
A single promoted site is a one-off result, while a promotion business is built to repeat the work across many sites and many years. This final book shows you how to build one. It covers a sourcing engine, qualifying sites before you commit, funnel numbers, the cost of passing each stage gate and turning the process into a product. You will see why the planning consultant is your linchpin, which specialists surround them, who your eventual customers are, and when to retain or employ. The funding chapter explains the unusual cash profile of promotion, where costs come first over years and the reward arrives at the end if at all, including your true cost per site, funding the pipeline rather than a single site and choosing the right kind of money, with an illustrative portfolio. Further chapters cover sourcing and mapping tools and the risks that concentrate as the business grows, including changes in policy. It ends with where self-teaching stops working and a twelve-month plan. This is the final book in the Land Promotion series.
What’s inside
- The systems that let you repeat this reliably
- Building the team around you
- Funding growth without over-leveraging
- Software and automation that pays for itself
- Managing risk as you get bigger
- Where self-teaching stops working, honestly
- Your twelve-month scale plan
Educational material only, not financial, legal or tax advice. Results are not typical and are not a guarantee of income. Freedom Property Academy LTD, registered in England and Wales.