Measuring Your Deal Flow

Leads, viewings, offers, conversions: the funnel behind every deal

Finding a deal should be a matter of process rather than luck, and this book shows you how to turn a hopeful, occasional search into a measured pipeline. It explains the few numbers that matter across the funnel of leads, viewings, offers and conversions, and the two kinds of data a measured funnel needs. You will learn to value a deal honestly rather than optimistically, and why cost per deal is the most honest number in the book, because it forces you to face the full cost stack. The funnel is then stress-tested for a bad month, a channel that dries up and a market that turns. A complete worked example walks one campaign through the whole funnel with numbers, and the final chapter reduces everything to a simple model you can build and run every month, along with the legal questions it cannot answer. Next in this series: “Direct-to-Vendor, Data and the Law”.

What’s inside

• The only numbers that actually matter
• Where to find reliable local data for free
• Working out true income, not optimistic income
• The full cost stack nobody mentions
• Stress-testing for the bad month, the dry channel, the turning market
• A complete worked example, start to finish
• Your deal calculator, and the legal questions it cannot answer

Educational material only, not financial, legal or tax advice. Results are not typical and are not a guarantee of income. Freedom Property Academy LTD, registered in England and Wales.